Conceptional design of the German contribution to the landscape exhibition in Beijing 2019
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“Seeding the future”: HMC continued its EXPO commitment by organizing the German contribution to the landscape gardening exhibition in Beijing.

A circular garden surrounding a pavilion follows an artificial river bed. The meandering path is bordered by plants typical of the Alps, the pre-Alps, the German hill regions, heathland and the Baltic and North Sea coastlines.

At the center of the 2,000-square-meter garden lies the two-story German Pavilion, surrounded by “green screens”. The planting concept in front of these screens continues in a vertical dimension on them. This merges the garden and the building into a single entity. There is a multimedia exhibition to see inside the pavilion. It presents the latest research findings, technical innovations, successful projects and new ideas from landscape gardening in Germany, which all have one thing in common: they can help to raise the quality of life in mega-cities. The motto of the show underlines this aim: “Live Green, Live Better”. The German contribution to the International Horticultural Exhibition 2019, which opened on April 29 in Beijing, China, is rounded off by a public space with a restaurant, beer garden and a children’s playground.

Conceptional design of the green screens of the German pavilion at the landscape gardening exhibition in Beijing 2019
Garden and building merge into a single entity: green screens surround the two-story pavilion and link it with the surrounding garden landscape.

The Federal Ministry of Food and Agriculture appointed Hamburg Messe und Congress with the planning, organization and implementation of the German contribution. HMC has a wealth of EXPO experience. For example, on behalf of the Federal Ministry for Economic Affairs and Energy it was responsible for the German pavilions at the world fairs in 2008 in Zaragoza, Spain, 2012 in Yeosu, South Korea, 2016 in Antalya, Turkey, and 2017 in Astana, Kazakhstan.

Further information about the German contribution to the Garden Expo in Beijing here.

Exhibitions in ten countries

In the reporting year the International Department of HMC advised a total of 347 German exhibitors on fairs in ten countries. It was active on every continent in the world, with the exception of Australia. Customers were advised at the food fair SIAL in Paris, at the Seatrade Cruise Global in Miami and the Offshore Technology Conference (OTC) in Houston, among many others.

HMC’s International Department is busy again in 2019. It will support a good 20 German joint participations on behalf of various federal ministries or in its own name. They include stands at the Kormarine international shipbuilding and marine fair in Busan, South Korea, at the Trenchless Asia (construction technology, building materials, machinery, interior outfitting) in Jakarta, Indonesia, and the healthcare exhibition Medic East Africa in Nairobi, Kenya.

The HMC International Department: at home all over the world

German joint participations organized in 2018 by the international experts from HMC in its own name and on behalf of the Federal Ministry for Economic Affairs and Energy, the Federal Ministry of Food and Agriculture and the Bavarian Ministry for Food, Agriculture and Forestry:

Seatrade Cruise Global 2018 – Miami, USA (shipbuilding and maritime technology)
FIDAE – Santiago de Chile, Chile (aviation)
Sea Japan – Tokyo, Japan (shipbuilding and maritime technology)
Food & Hotel Asia (FHA) – Singapore (catering, restaurant and hotel equipment)
Offshore Technology Conference (OTC) 2018 – Houston, USA (offshore oil and gas technology)
Trenchless Asia – Kuala Lumpur, Malaysia (special trenchless construction machinery)
Airport Show Dubai, UAE (aviation)
Inter Airport China – Beijing, China (aviation)
PIR Expo – Moscow, Russia (catering, restaurant and hotel equipment)
NO-DIG SOUTH AFRICA 2018 – Cape Town, South Africa (special trenchless construction machinery)
IMEX America – Las Vegas, USA (exhibitions, congresses and events)
SIAL – Paris, France (food, hotels)
Fort Lauderdale International Boat Show – Fort Lauderdale, USA (shipbuilding and maritime technology)
ADIPEC (organizer’s German representative) – Abu Dhabi, UAE (oil, gas, petrochemicals, offshore technology)

All the exhibition dates can be found here